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YouTube offers creators up to $10M exclusivity deals to block Netflix raids

YouTube is offering roughly 15 top creators exclusivity packages from low seven figures to $10 million, built to keep their videos off Netflix as it courts creators like Rhett & Link and the Stokes Twins.

Why it matters. Top creators can now play YouTube and Netflix against each other for exclusivity payouts, even without intent to leave.

Signal from The Ankler · Natalie Jarvey · read the original.

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