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YouTube redefines “view” as one frame, splits it from engagement

YouTube now counts a single frame as a “view,” aligning with TikTok and Instagram, while the old longer-watch metric becomes “engagement.” New monetization thresholds arrive in February, tightening bars for creators.

Why it matters. Agencies must now price against engagement, not the inflated view counts the new frame-based metric produces.

Signal from TVREV · Alan Wolk · read the original.

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