YouTube redefines “view” as one frame, splitting it from “engagement”
YouTube overhauled its metrics, counting a single frame seen as a “view,” matching TikTok and Instagram, while the old longer-watch standard becomes “engagement.”
Why it matters. Agencies now must use YouTube’s new “engagement” figure rather than “views” to judge creator value, since inflated view counts no longer signal real attention.
Signal from streamtvinsider.com · read the original.
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