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# YouTube Shorts ad spend grows but still trails Reels, TikTok
- URL: https://fabric-media.ghost.io/youtube-shorts-ad-spend-grows-but-still-trails-reels-tiktok/
- Published: 2026-08-19T14:59:55.000Z
- Updated: 2026-09-01T21:36:02.000Z
- Description: Advertisers are boosting YouTube Shorts spend, agency execs say, even though Shorts CPMs run $4-6 versus $7-8 for Reels and TikTok. Bundled buys with in-stream inventory often crowd out Shorts budgets.
- Author: Fabric.Media Editorial
- Tags: Creators, Tim Peterson

**Why it matters.** Advertisers must break Shorts out as its own line item to capture its cheaper CPMs instead of letting bundled buys default to in-stream inventory.

*Signal from* [*digiday.com*](https://digiday.com/?ref=fabric-media.ghost.io) *·* [*Tim Peterson*](https://fabric-media.ghost.io/tag/by-tim-peterson/) *·* [*read the original*](https://digiday.com/future-of-tv/future-of-tv-briefing-youtube-shorts-gains-ad-dollars-but-needs-to-crack-social-budgets/?ref=fabric-media.ghost.io)*.*