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# YouTube’s Shorts squeeze is a bet on TV, not vertical video
- URL: https://fabric-media.ghost.io/youtubes-shorts-squeeze-is-a-bet-on-tv-not-vertical-video/
- Published: 2026-08-13T23:32:41.000Z
- Updated: 2026-08-27T00:47:50.000Z
- Description: YouTube doubled Partner Program thresholds for Shorts, pushing creators toward long-form video where TV viewing and blue-chip ad dollars live. The move signals Shorts is meant as a marketing funnel, not a standalone payout, unlike rivals TikTok and Instagram.
- Author: Fabric.Media Editorial
- Tags: Creators, Simon Owens

**Why it matters.** Creators relying on Shorts payouts must shift production toward long-form TV-viewed video to keep earning, as YouTube raises the bar for Shorts-based monetization.

*Signal from* [*Simon Owens’s Media Newsletter*](https://simonowens.substack.com/) *·* [*Simon Owens*](https://fabric-media.ghost.io/tag/by-simon-owens/) *·* [*read the original*](https://simonowens.substack.com/p/should-publishers-be-offering-multiple)*.*