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YouTube’s Shorts squeeze is a bet on TV, not vertical video

YouTube doubled Partner Program thresholds for Shorts, pushing creators toward long-form video where TV viewing and blue-chip ad dollars live. The move signals Shorts is meant as a marketing funnel, not a standalone payout, unlike rivals TikTok and Instagram.

Why it matters. Creators relying on Shorts payouts must shift production toward long-form TV-viewed video to keep earning, as YouTube raises the bar for Shorts-based monetization.

Signal from Simon Owens’s Media Newsletter · Simon Owens · read the original.

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