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Ad tiers now drive over half of North American streaming revenue

Ampere Analysis projects ad-supported tiers will hit 54% of North American subscription streaming revenue in 2026, with ad revenue alone topping $18 billion.

Why it matters. Streaming services now depend on ad dollars for more than a fifth of subscription revenue, pushing platforms without ad tiers to add them or fall behind on monetization.

Signal from mediaplaynews.com · Erik Gruenwedel · read the original.

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