Netflix, Disney+ eye free tiers as FAST goes mainstream

Sony launched a free ad-supported service on PS5, Paramount+ is testing free mobile content, and Disney’s Josh D’Amaro has floated a free Disney+ tier.

Why it matters. Ad buyers can use cheaper free-tier inventory to hold down streaming CPMs, which already fell 4.9 percent to $25.90 in the 2026 upfront as FAST supply grew faster than demand.

Signal from thewrap.com · Lucas Manfredi · read the original.

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