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Sony launched a free ad-supported service on PS5, Paramount+ is testing free mobile content, and Disney’s Josh D’Amaro has floated a free Disney+ tier.
Live sports gave broadcast a rare share gain — up 0.6 points to 26.6% on NBA playoffs and early World Cup coverage. But streaming widened its ad-supported lead to 48.2%, per Nielsen’s Q2 gauge, with cable flat at 25.2%.