Nielsen tightens local TV currency with four methodology upgrades

Nielsen has activated four local TV methodology changes into its currency data ahead of the 2026/2027 broadcast season.

Why it matters. Buyers and sellers negotiating local TV deals now work from a currency that counts audience previously invisible under the five-minute threshold.

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Nielsen shifts Local TV to a one-minute credit threshold

Nielsen activated four Local TV methodology changes on August 31, ahead of the 2026/2027 broadcast season. The headline shift replaces the five-minute qualifier with a one-minute one, previously leaving up to 24% of tuning events unreported.