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SAGE data: FanDuel’s NFL ads split hard by viewer age

iSpot’s SAGE analyzed FanDuel’s 2025-26 NFL creative and found the top five ads scored well above the brand’s all-time Likeability average of 516, but reception diverged sharply by age group.

Why it matters. Advertisers like FanDuel must now weigh age-specific creative deployment, since 50+ viewers showed 8-17% gambling-category rejection versus 3-7% among 21-35 viewers.

Signal from The Measure · Eleanor Semeraro · read the original.

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