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Amazon sells out premium women’s sports ad slots, pivots to custom content

Amazon’s premium ad positions for WNBA and NWSL are sold out, so it’s building custom campaigns with talent like Candace Parker and A’ja Wilson to fit brands like Lilly and AT&T into the inventory.

Why it matters. Brands shut out of premium women’s sports slots must now buy into custom talent-driven content instead of standard ad placements.

Signal from adweek.com · read the original.

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