Apple TV raises monthly price to $14.99, second hike in a year

Apple TV’s monthly price rises to $14.99 from $12.99, with the annual plan up to $119 from $99, effective August 28 for new and existing U.S. subscribers.

Why it matters. Subscribers now face back-to-back annual price hikes, testing how much pricing headroom Apple believes its content library can support.

Signal from deadline.com · Jill Goldsmith · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Streaming

All →

Gracenote: 85% of sports fans want better TV navigation

Gracenote’s 2026 global sports fan report finds 26 percent often can’t identify which channel or service carries a specific event. Eighty-five percent want their TV home screen to show upcoming games and where-to-watch information for favorite teams and leagues.

YouTube leads CTV ad spend for fourth straight year, but M&A looms

YouTube topped Modern Retail’s Q1 2026 survey of ad-supported streaming placements for a fourth consecutive year. The report, based on 125 brand and agency professionals, warns the CTV landscape faces major shifts over the next 12 months.

Netflix, Disney+ eye free tiers as FAST goes mainstream

Sony launched a free ad-supported service on PS5, Paramount+ is testing free mobile content, and Disney’s Josh D’Amaro has floated a free Disney+ tier.