Asda’s George taps Lucky Generals for its biggest brand push yet

Asda’s George brand launches “If you know, you know,” created by Lucky Generals, its first campaign leading the entire George brand. The homeware-led push spans TV, social, OOH, retail media and in-store, with fashion activity to follow later this season.

Signal from campaignlive.co.uk · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Agencies

All →

Small radio owner signs digital ad deal with Townsquare’s Ignite unit

Lakes Media owner Tom Birch says agency revenue at his six-station North Carolina/Virginia group fell from 30 percent in 2005 to just 5-10 percent today.

WPP’s Rose posts better pitch numbers a year in, but margin gap persists

A year into Cindy Rose’s tenure, WPP Media’s retention rate has climbed to 43% from 16%, with $3 billion in new accounts won versus $2.81 billion lost. Operating margin still sits at 4.1%, far below Publicis’s 17.4%.

California lawmakers rush fix for Hollywood tax credit cap fallout

Assemblymember Rick Chavez Zbur and Senator Ben Allen introduced AB/SB 186 to soften new business tax credit caps on Hollywood.