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Business Insider launches its own FAST channel, tapping Magnite for ad tech

BI is building a standalone FAST/CTV channel to complement its huge YouTube presence, using Magnite’s SpringServe for ad serving. It’s a bet that owned distribution and direct advertiser relationships beat platform reach alone.

Why it matters. Advertisers gain a direct path to buy Business Insider’s video inventory on owned FAST distribution instead of routing solely through YouTube.

Signal from TVREV · Alan Wolk · read the original.

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