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Chief Media buys Amazon, TikTok shops to build out commerce stack

Independent performance agency Chief Media acquired AMZ Advisers, an Amazon-focused consultancy, and social agency Reach Social, giving it retail and marketplace expertise and letting it cross-sell clients across services, CEO Scott Paternoster said.

Why it matters. Independent agencies without in-house Amazon and TikTok shop capabilities lose ground competing for retail media budgets against consolidated commerce specialists.

Signal from adweek.com · read the original.

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