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Cineverse bets Vaudio can pull podcast ad dollars into CTV

Cineverse execs say 5-7% of the $3B podcast ad market could migrate to CTV via its new Vaudio tech, which adds visuals to existing audio ads. The company targets a $12M annual run rate by fiscal year end.

Why it matters. If the migration materializes, podcast networks and radio sellers face pressure to repackage audio-only inventory as CTV-ready creative or lose ad dollars to platforms that can.

Signal from insideradio.com · read the original.

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