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Court filings: WPP insiders say GroupM ‘simplification’ was quietly abandoned

Exhibits in a wrongful-termination suit quote ex-WPP executives saying GroupM’s restructuring stalled by 2024, with cuts outpacing fixes. One called Choreograph’s data five years behind Publicis’s Epsilon.

Why it matters. Clients citing WPP’s weaker data stack against rivals gain leverage to demand fee cuts or shift budgets to Publicis and other holdcos.

Signal from digiday.com · Seb Joseph · read the original.

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