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Disney+ and Hulu strike video podcast deal with iHeartMedia

Disney+ and Hulu will stream six iHeartPodcasts titles, including a new Jonas Brothers show, as video podcasting becomes a bigger part of streamers’ content mix. It’s another sign legacy platforms see podcast video as cheap, fan-driven programming worth licensing.

Why it matters. iHeartMedia gains distribution of six podcast titles onto Disney+ and Hulu, putting podcast-native fan audiences inside streaming platforms that previously lacked this programming category.

Signal from deadline.com · Denise Petski · read the original.

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