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Dolby’s OptiView brings behavior-targeted ad personalization to live sports streams

The Seahawks are first to use Dolby OptiView, which cuts stream latency and lets partners target ads based on viewer behavior. NFL+, Endeavor Streaming, Kiswe and ViewLift are also adopting it.

Why it matters. Streaming platforms gain a new behavioral signal to sell ad inventory at premium rates based on individual engagement rather than broad demographics.

Signal from awfulannouncing.com · Manny Soloway · read the original.

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