FTC, 22 states sue Amazon over deceptive ad auction pricing

The FTC and 22 state attorneys general sued Amazon, alleging it secretly overrode its ad auction to charge higher rates, overcharging more than 1.2 million advertisers and generating over $20 billion in revenue since 2018.

Why it matters. Advertisers now have federal and state backing to demand transparency into how Amazon's ad auction actually sets prices.

Signal from axios.com · Sara Fischer · read the original.

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