Why it matters. Advertisers gain a new route into Globo's premium Brazilian inventory, where its first-party data spans more than 140 million Globo IDs.
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Continue free →The Trump administration filed a 20-page brief defending OpenAI’s unlicensed training on copyrighted material in the New York Times’ lawsuit, citing the need to retain U.S. global leadership in artificial intelligence.
Yahoo DSP has launched In-Flight Outcomes in the UK and Europe, feeding live purchase receipts and visitation data into its Blueprint Performance engine.
Adobe has acquired India-based marketing intelligence startup Rilo in a deal involving licensing and team acquisition. Terms weren’t disclosed, and Rilo will shut down, folding its six-member team and workflow-automation IP into Adobe’s marketing suite.