Why it matters. Advertisers using Yahoo DSP can now shift budget within a live campaign based on hours-old sales data instead of waiting for post-campaign reports.
Signal from advanced-television.com · read the original.
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Continue free →The Trump administration filed a 20-page brief defending OpenAI’s unlicensed training on copyrighted material in the New York Times’ lawsuit, citing the need to retain U.S. global leadership in artificial intelligence.
Adform joins Globo’s full-stack programmatic media partners in Brazil via GAMA DSP, giving advertisers access to Adform’s DSP, SSP, ad server, DMP, and ID Fusion identity graph across Desktop, CTV, and DOOH inventory.
Adobe has acquired India-based marketing intelligence startup Rilo in a deal involving licensing and team acquisition. Terms weren’t disclosed, and Rilo will shut down, folding its six-member team and workflow-automation IP into Adobe’s marketing suite.