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GTA VI’s gameplay trailer will premiere on Netflix before YouTube

Rockstar will debut a GTA VI gameplay trailer exclusively on Netflix, six hours ahead of YouTube. Despite repeated leaks, delays and labor accusations, hype for the game keeps growing, giving Rockstar unusual marketing leverage.

Why it matters. Netflix gains a timed-exclusive window on one of entertainment’s biggest marketing moments, a privilege only a franchise with GTA VI’s reach can command from a publisher.

Signal from theverge.com · Andrew Webster · read the original.

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