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Havas Market wins Superdrug media account from WPP’s Mindshare

AS Watson has moved UK media planning and buying for Superdrug, Superdrug Online Doctor and Savers to Havas Market, ending an 11-year run with WPP Media’s Mindshare. The Perfume Shop and other AS Watson brands are unaffected.

Why it matters. The win gives Havas Media Network’s year-old performance and commerce unit a flagship retail client to prove out against holding-company rivals.

Signal from campaignlive.co.uk · Shauna Lewis Added 2 hours ago The Information · read the original.

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