JCPenney spoofs off-price retail with ‘Retail Rejuvenation Retreat’ campaign

JCPenney is running a wellness-themed campaign that parodies off-price retailers, framed as a “Retail Rejuvenation Retreat.” Marisa Thalberg, marketing chief at parent Catalyst Brands, positions it as a way to break shoppers of bad off-price habits.

Signal from marketingdive.com · Chris Kelly · read the original.

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