Magnite exec: AI ad generation aims to bring millions of new advertisers to CTV
Magnite’s Jonathan Moffie, whose Streamer.AI was acquired last year, says AI-generated TV ads let anyone create a commercial from just a business name. The pitch: lower the barrier so SMBs flood into streaming TV advertising at scale.
Why it matters. Small businesses without ad-production budgets gain entry into streaming TV inventory that previously required agency-made creative to buy into.
Signal from TVREV · Rio Damata · read the original.
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