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Netflix and YouTube lead by different scoreboards, not the same one

Nielsen shows YouTube at a record 13.8% of US TV viewing versus Netflix’s 8%, fueling a rivalry narrative. But their business models — ad-supported scale versus subscription and live sports — chase different prizes.

Why it matters. Buyers comparing Netflix and YouTube on Nielsen’s viewing share alone risk misreading which platform actually serves their campaign goal.

Signal from thedrum.com · Margo Waldrop · read the original.

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