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Netflix, Disney+, Amazon Prime ease off price hikes as ad tiers grow

Ampere Analysis finds average streaming price rises fell from 24% of prior price in 2023/24 to 14% in 2025/26. Ad-free tiers still see the steepest increases, widening the gap versus ad-supported plans.

Why it matters. Streamers now lean more on advertising and password-sharing crackdowns to grow revenue instead of raising subscription prices.

Signal from advanced-television.com · read the original.

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