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Netflix, Disney+, Amazon shrink price hike sizes as subscribers hit limits

Ampere Analysis finds average streaming price increases fell from 24% in 2023/24 to 14% in 2025/26. Ad-free tiers still rise faster than ad-supported ones, widening the price gap as advertising becomes a bigger revenue driver.

Why it matters. Streamers must now lean harder on ad tiers and password-sharing crackdowns for revenue growth rather than subscription price hikes.

Signal from deadline.com · Jesse Whittock · read the original.

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