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Premier League opener will show if World Cup soccer buzz sticks on US TV

NBC’s EPL season opener featuring Erling Haaland is a live test of whether World Cup fandom converts to weekly ratings. Last year’s EPL average was 535,000 viewers per match; the England-Norway World Cup match drew 27.1 million.

Why it matters. If Haaland-driven tune-in holds, NBC gains a stronger ratings case for EPL ad rates and future league-rights negotiations.

Signal from sportico.com · Anthony Crupi · read the original.

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