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Prime Video pledges $2B for Latin America content and sports through 2030

Prime Video will invest over $2 billion in Latin America from 2027-2030, spanning originals, licensed content, and sports across Mexico, Brazil, Argentina, Colombia, and Chile. It also picked up Mexico National Team rights for 38 home matches starting September 26.

Why it matters. Local producers and rights holders across five countries gain a well-funded buyer competing for talent and sports rights alongside Netflix, Disney, and regional broadcasters.

Signal from deadline.com · Zac Ntim · read the original.

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Gracenote: 85% of sports fans want better TV navigation

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YouTube leads CTV ad spend for fourth straight year, but M&A looms

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