Streamers widen ad-tier discount as price hikes cool

Ampere Analysis finds Netflix, Disney+ and Amazon Prime Video have slowed average price hikes from 24% to 14% over three years, signaling limits on consumer willingness to pay.

Why it matters. Streamers are effectively subsidizing ad-tier pricing with steeper ad-free hikes, pushing more subscribers toward ad inventory that buyers can target.

Signal from streamtvinsider.com · read the original.

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