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Vertical media sector projected to hit $150 billion in 2026 revenue

A new Owl & Co. report projects global vertical media revenue will reach $150 billion in 2026, a 42% jump from 2025, with $131 billion coming from advertising on TikTok, Instagram and YouTube.

Why it matters. Advertisers and IP holders now have a revenue case to justify dedicated vertical-format budgets and licensing deals like Disney’s TikTok partnership.

Signal from variety.com · Cynthia Littleton · read the original.

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