Reporting index

Cynthia Littleton

Covers creators and streaming. Bylines at variety.com. Desk record: 7 signals cited since August 2026, 6 published. Updated September 1, 2026.

Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.

Coverage

6 stories, newest first.RSS →

Vertical media sector projected to hit $150 billion in 2026 revenue

A new Owl & Co. report projects global vertical media revenue will reach $150 billion in 2026, a 42% jump from 2025, with $131 billion coming from advertising on TikTok, Instagram and YouTube.

Creators amazon-builds-out-creator-services-to-sell-brands-the-full-customer-journey

Amazon builds out creator services to sell brands the full customer journey

We’ll take it from here. Amazon’s Matt Sandler and Angie More detail how Creator Services treats digital stars as entrepreneurs, not just content makers, building e-commerce storefronts like Kelce Clubhouse around shows.

Aug 22

Creators amazon-builds-creator-services-arm-to-package-influencers-for-brand-deals

Amazon builds creator services arm to package influencers for brand deals

Amazon executives Matt Sandler and Angie More detail a push to treat creators as entrepreneurs, building e-commerce storefronts and ad packages around shows like “New Heights” and Keke Palmer’s podcast.

Aug 21

Creators mrbeasts-watchtime-studios-hires-studio71-veteran-boorstin-as-gm

MrBeast’s WatchTime Studios hires Studio71 veteran Boorstin as GM

Adam Boorstin, a 10-year Studio71 co-CEO, has joined Beast Industries’ WatchTime Studios as general manager. He’ll oversee original content production across genres and platforms as MrBeast builds out businesses beyond creator content.

Aug 19

Streaming disney-puts-creator-clips-and-vertical-video-at-center-of-d23-streaming-push

Disney puts creator clips and vertical video at center of D23 streaming push

At D23, Disney executives detailed a push into “Verts” (vertical microdrama-style clips) on Disney+, tied to a new TikTok deal letting fans create with licensed IP.

Aug 16

Streaming disney-embraces-vertical-clips-and-creators-to-feed-disney

Disney embraces vertical clips and creators to feed Disney+

Disney execs detailed a TikTok tie-up and “Verts” shortform push to complement long-form shows, marking a shift from strict IP enforcement toward creator-driven promotion. It signals streamers now see creator clips as core to subscriber growth, not just marketing noise.

Aug 16