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Wpromote CEO: skip building AI platforms, own measurement instead

Wpromote’s Andrea Bendzick argues independent agencies beat holding companies by staying agile, buying brand credibility via M&A, and using AI for grunt work — not building costly proprietary platforms. Her advice: own measurement, partner for execution.

Why it matters. Independent agencies that keep measurement in-house, rather than ceding it to proprietary AI platforms, control the numbers clients use to judge campaign performance.

Signal from Next in Media (podcast) · Mike Shields · read the original.

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