Wurl CEO: FAST’s discovery problem is design, not content glut
Wurl CEO Dave Bernath argues FAST’s economics favor platforms over channel operators, unlike cable, and that discovery — not content oversupply — remains the format’s core weakness. He also flags measurement as one of CTV’s biggest unresolved gaps.
Why it matters. Channel operators negotiating with FAST platforms have less structural leverage than they did under cable’s carriage model.
Signal from TVREV · Alan Wolk · read the original.
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