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YouTube dangles cash to keep top creators off Netflix

YouTube is offering top creators millions to stay exclusive, per Bloomberg, countering Netflix’s push to sign YouTube-originated talent. Creators who work with Netflix risk losing marketing support, event features, and brand campaign inclusion on YouTube.

Why it matters. Creators now face a direct tradeoff between Netflix payouts and YouTube’s platform-level promotion and brand-deal access.

Signal from videoweek.com · Tim Cross-Kovoor · read the original.

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