Covers streaming and ad-tech. Bylines at videoweek.com. Desk record: 7 signals cited since August 2026, 4 published. Updated September 1, 2026.
Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.
YouTube is offering top creators millions to stay exclusive, per Bloomberg, countering Netflix’s push to sign YouTube-originated talent. Creators who work with Netflix risk losing marketing support, event features, and brand campaign inclusion on YouTube.
Aug 23Shinka CEO Kieran Greene says CTV publishers lose significant revenue not from data withholding but from poorly formatted bid requests and missing signals that never reach buyers, since ad servers prioritize their own demand paths over third parties.
Aug 19Netflix closed 2026 Upfront deals with every major agency group, nearly doubling ad commitments year over year. Live sports like NFL, MLB and WWE, plus new measurement tools, are driving the growth four years into its ad business.
Aug 14