Why it matters. Publishers relying on vertically integrated ad server stacks are leaving bid density and CPM upside on the table unless they add independent tools to enrich and translate signals for every demand partner equally.
Signal from videoweek.com · Tim Cross-Kovoor · read the original.
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Continue free →The FTC and 22 state attorneys general sued Amazon, alleging it secretly overrode its ad auction to charge higher rates, overcharging more than 1.2 million advertisers and generating over $20 billion in revenue since 2018.
OpenAI’s advertising business has reportedly reached a $1 billion annualized run rate, according to reports cited by EMARKETER.
OpenAI said its ChatGPT Ads business has reached a $1 billion annualized revenue run rate, and expanded Ads Manager to India, Europe, the Middle East and North Africa.