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Amazon Ads bundles retail, streaming and IRL events into one back-to-college push

Amazon Ads launched First Day Ready, pairing Gatorade, Michael Kors and SharkNinja with influencers across shoppable video, brand storefronts, a Wisconsin campus block party and a Kane Brown concert streamed on Prime Video, Twitch and Fire TV.

Why it matters. Sponsors get a single measurement thread tying streaming, creator content and live events back to Amazon purchase data, a bundle few rivals can match.

Signal from markets.ft.com · Amazon Music · read the original.

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