The FTC and 22 state attorneys general allege Amazon secretly abandoned its second-price search ad auction, inserting a fake “soft reserved” bidder to push prices higher.
Signal from digiday.com · Seb Joseph · read the original.
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Continue free →Amazon launched “Update Me When,” an Alexa for Shopping feature that sends personalized alerts on new product lines, show seasons, concert tours or book releases tied to a shopper’s interests.
Amazon Ads launched First Day Ready, pairing Gatorade, Michael Kors and SharkNinja with influencers across shoppable video, brand storefronts, a Wisconsin campus block party and a Kane Brown concert streamed on Prime Video, Twitch and Fire TV.
Mark Ritson argues at Adweek that marketers are wrongly raiding brand-building budgets to fund retail media, treating it as incremental when it is really just point-of-sale promo marketing rebranded.