Amazon’s Alexa can now nudge you to buy before you even ask
Amazon launched “Update Me When,” an Alexa for Shopping feature that sends personalized alerts on new product lines, show seasons, concert tours or book releases tied to a shopper’s interests.
Why it matters. Brands that surface inside Alexa's proactive alerts gain a direct purchase trigger with shoppers that competitors outside Amazon's ecosystem cannot replicate.
Signal from TechCrunch (AI) · Sarah Perez · read the original.
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