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AppLovin bets on ecommerce ads to prove it’s more than a gaming platform

AppLovin is pushing its algorithmic ad platform beyond mobile gaming into ecommerce, even as its stock has fallen from $720 to $340. Skeptical brands are running holdout tests, and results are convincing them despite limited targeting transparency.

Why it matters. Ecommerce advertisers running holdout tests against AppLovin’s black-box algorithm accept proof of results in place of visibility into targeting.

Signal from adexchanger.com · James Hercher · read the original.

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