Chartbeat data: dark social and internal links, not Google, now drive homepages
Chartbeat finds internal traffic and dark social climbing while Google Search and Discover referrals keep shrinking. Publishers betting on search-driven homepage traffic need a new plan as owned channels and untrackable shares take over.
Why it matters. Publishers can no longer attribute homepage traffic gains to Google, since dark social and deep links now account for the growth Chartbeat tracks outside referral data.
Signal from The Measure · John Cassillo · read the original.
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