CIMM: sports audience fragmentation is skewing rights and ad pricing
A new CIMM paper says sports audience fragmentation now distorts rights valuation and ad pricing directly: uncertainty about true reach produces a “fragmentation discount,” and doubt in the metrics adds a “measurement risk premium.”
Why it matters. Rights holders and platforms lose pricing leverage until cross-platform dedup and standardized currencies close the measurement gap.
Signal from advanced-television.com · read the original.
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