Why it matters. Campaigns that overweight social spend against a credibility gap give CTV and broadcast sellers a stronger pitch for political ad dollars this cycle.
Signal from adweek.com · Irina Katsnelson, SVP, Enterprise Sales, Nexxen · read the original.
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Continue free →The FTC and 22 state attorneys general sued Amazon, alleging it secretly overrode its ad auction to charge higher rates, overcharging more than 1.2 million advertisers and generating over $20 billion in revenue since 2018.
OpenAI’s advertising business has reportedly reached a $1 billion annualized run rate, according to reports cited by EMARKETER.
OpenAI said its ChatGPT Ads business has reached a $1 billion annualized revenue run rate, and expanded Ads Manager to India, Europe, the Middle East and North Africa.