iSpot’s preseason NFL report finds five of the seven most likeable ads among the 50 most-seen spots are QSR or fast casual, while only two of the top 10 used celebrities.
Signal from The Measure · John Cassillo · read the original.
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Continue free →iSpot’s SAGE analyzed FanDuel’s 2025-26 NFL creative and found the top five ads scored well above the brand’s all-time Likeability average of 516, but reception diverged sharply by age group.
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