GfK data maps gender, age splits across Spain’s streaming platforms
GfK DAM data for El País shows Netflix and Disney+ skew female in Spain while HBO Max and Movistar Plus skew male. Netflix leads at 14.5 million users; RTVE Play surged on World Cup coverage.
Why it matters. Advertisers buying against Spanish streaming inventory now have independent, service-level demographic data to plan against, rather than relying on platforms’ own limited disclosures.
Signal from advanced-television.com · read the original.
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