Home screens emerge as a prime CTV ad slot
eMarketer flags streaming home screens as a high-visibility, underused ad touchpoint before viewers even pick content. For CTV sellers, it’s a new inventory pitch; for buyers, another format to evaluate on attention and measurement.
Why it matters. CTV sellers open a new inventory slot on home screens, giving buyers a pre-content touchpoint to bid on before viewers select a title.
Signal from emarketer.com · Marisa Jones · read the original.
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